Inspired by the company motto "If the front door is closed, we will go through the back door," this intuitive design is simple yet effective. The trademark vinyl record on a slightly open door portrays an invitation into the music industry, illustrating the company's mission to support its artists. Taking inspiration from the simple elegance of the Nike and Apple logo, this logo has the power to become synonymous with creativity, determination and cunning, saying everything in a striking, memorable image. It is simple and bold enough to become instantly recognisable. This is a logo that needs no explanation, just as it should be.