I drew inspiration from the most iconic thing in the music industry: the vinyl record. Even though nowadays the focus is not anymore on the physical production of the object (the record, the cd, the dvd, etc), the vinyl records still stand as a powerful symbol for music, and art fans collect records that are worth the effort. From this inspiration, I designed a logo that has the shape of the record, which also symbolises the company’s name. The spirit emphasised is that of being bold, brave and creative.

Ming Hu

ming.hu@nyu.edu